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  • Why We Serve

    Why do we serve? This is a simple question that warrants reflection every now and then. We do not serve because of the glory, recognition or even simple appreciation. We serve because our country and the free world needs us - whether they realize it or not.We do not serve because of benefits, wealth, travel, education or even employment. These
  • 30 thoughts compiled over 30 years

    The random thoughts of an aging enlisted guy: 1.  Less than 1% of the current US population serves in the military. Fewer and fewer of our politicians have military service in their resume. As a result, most Americans have no idea what we do for a living. 2.  Why can't we just go back to saying "gym," "troops" and "chow hall?"3.  Every base has at
  • Airmen bring holiday cheer to Japanese youth

    The holidays came early for local Japanese children as Airmen from Misawa volunteered their time and shared Christmas traditions during three separate holiday venues. The 35th Fighter Wing's Focus 5/6, a base organization of non-commissioned officers, helped organize the 19th Annual Oirase/Misawa Air Base sixth-grade Christmas Cultural Exchange
  • Pay it forward

    As the year begins and I reflect back on what we here at Misawa have been through last year, I must say I'm extremely proud to be an American, Airman and a Wild Weasel. To me, the thing that sticks out most is how giving we are to those around us. Everywhere I turn I see someone volunteering to help those in need.I had the great honor of leading a
  • History Minute: The Christmas Truce

    In the summer of 1914, the world went to war. As the nations of Europe marched to the fronts, political leaders told their warriors the war would be over soon. However, as the months ground by, this lie unraveled, and the troops of Germany, Great Britain, France, and Belgium dug into the trenches that crisscrossed France.As Christmas approached,
  • Never lose sight of what’s important

    A few years ago, I wandered into a lunch line behind a soldier who was clearly having a great day. He was in line with a friend, and he was excited about being released from the hospital. He had apparently been there long enough and was ready to go -- after lunch anyway. As we stood there waiting, we began to talk. His name was Garret, and he had a
  • Pride

    There is a lot of talk about pride; pride in our country, in our service or in ourselves. We also hear about pride coming before the fall. With all the uses of this word, do you have a good grasp of what it means and how it affects us whether in a negative or positive way? Is it good, bad or both? In reality, pride can either be a good and noble
  • We are American Veterans

    If you'd have asked me just a few years ago what a veteran looked like, I'd have said a veteran has a long white beard, wears a leather jacket with war patches on it, speaks with a gruff voice, and has firm hands and a surly demeanor. He is someone who has seen the destruction of war, and has lived to tell his tale. He is proud, he is strong, and
  • Customer Service

    Great customer service; what is it, how is defined, and how is it measured? On any given day these can be very tough questions and unfortunately, customers sometimes feel like they received just the opposite. According to Turban et al. (2002), "Customer service is a series of activities designed to enhance the level of customer satisfaction - that
  • Give value to your brand name

    On 20 May 1873, an immigrant by the name of Levi Strauss patented the now world famous jeans worn in almost every country and in every continent on the planet. His brand is known for quality, durability and craftsmanship. Almost 140 years later, we sometimes still ask our spouses where our "Levi's" are when looking for clothes in the
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